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Indigo Hotel Jacksonville, Florida…Suburban Strip Mall Hip

March 29, 2012

The Indigo Hotel in Jacksonville is far far better than your average Courtyard by Marriott. But it is no luxury hotel catering to hipsters and rock stars. Instead it appears to be catering to people who would like to be hip, even though they read USA Today and shop at big box stores. Maybe that’s just how Jacksonville is?

I am in room 224 which is reasonably nice in a “just built yesterday” kind of way. Like I said, way better than a plastic shower chain. 224 is a sizeable suite with nice style.

View from the door.

The extra room is actually a room, and a solid door sits between it and the bedroom. The space is a large bisected square.

Bedroom. The bed is comfortable with great linens.

But the bathroom is the clincher. The largest shower I have ever seen short of a five star in Switzerland (I was once assigned a room that I swear was in a James Bond film.) Plenty of room, spartan, and nicely designed.

View from the tub. The shower is huge. And it has great water pressure.

View from the shower to the large hot tub.

The shower even has a little bench in it.

The little bench in the shower.

If it were left to the rooms, this hotel would earn a five star rating. So what’s holding them back?

Cheap furniture in the lobby designed to look good but not feel good. A bar that is way way behind the times. Fox news on the TV blaring into the room (they switched to CNN when I asked them, however). And other guests who seem to be made up of corporate America middle management.

Is that a good bar? Nope. It does feature a TV!

The chances of finding mixology in Jacksonville seem remote.

If you must come to Jacksonville, this place is an OK place to stay, but it does not make the top grade. Four showerheads for the Indigo.

3 Responses to “Indigo Hotel Jacksonville, Florida…Suburban Strip Mall Hip”


  1. […] it is more like the Indigo in Jacksonville than like a Holiday Inn. But it is less like what I would like to think of as a […]


  2. […] retrospect, I should have known what I was in for from my, um, interesting, stay in Jacksonville, Florida. Everything I said in that post applies: “far far better than your average Courtyard by […]


  3. […] has more in common with suburban mall fake hipster than real art (not as bad as this indigo mess, this Florida mess, or this thing in Norway, but approaching it), 6) the password for the front desk system was […]


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