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NPS at Sheraton? São Paulo Business

September 18, 2025

So what is NPS to do when the official conference hotel is a Sheraton? Why, try things on for size again and realize that the hamster cage persists. The São Paulo Sheraton WTC is a standard issue mid-level business hotel straight out of Marriott central casting. Not our thing here at this blog. Luxury it is not.

What does that really mean? Well, imagine a mall. Then imagine a set of beige rectangular boxes stacked up over the mall. That’s pretty much it. The elevators do a weird jerky thing on arrival at a floor. The lobby is brown leather with little middle management desks set around featuring monitors you can’t see through or around. Breakfast is pretty not bad. The staff is friendly and sticks to the script. Getting out past the mall is a challenge and you have to set out to do it.

We are in 605. There’s sadly not much interesting to say. We have two comfortable double beds. The broken blow dryer was quickly replaced with an ancient stone age hairdryer of yore that worked. The analog phone is attached to the wall with wires and apparently does not actually work. The TV plays a central role.

And that’s good because we had to watch Sneakers on the first night to reminisce about Robert Redford. FWIW, we are still not sure why Dan Ackroyd’s handle was “mother.”

There’s excellent net (with a unify hotspot in the room).

But mostly things are just short of actually comfortable here in Sheraton-land. And they mostly work. Unless you would like a hot shower at 8am, then forget it. The early birds got the hot water. Staying overnight is like having McDonalds fries. You know what you’re getting and you also know that trans fat is bad for you.

Does the fluorescent lighting bring to mind Blade Runner and that famous Harrison Ford’s flick of the fingers? It should.

The shower is not plastic. And the fake marble veneer is so beige.

Look how comfortable the sitting area is. No, nevermind. Don’t.

But the room is free since we are keynoting the conference. Kinda. And the hotel is in São Paulo. So here we are in a great city! Woo hoo.

Late lunch at biO2 LAB Brooklin is quirky and just what the doctor ordered. Pato Rei Berrini serves a great coffee and the people are nice.

If you are stuck in the mall, try Nagairô Sushi D&D which is passable. The sushi does look great though.

Excellent amazonian food can be found at both Mamute and Banzeiro, but watch out for ants in your food and be forewarned that the fish is huge.

The Jardim Botânico is worth a visit.

Anyway, we are here for the show. First the little show at the University (USP).

And then the big trade show keynote.

Three showerheads and a yawn for the Sheraton. We already knew this.

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